Hey everyone, I’m thrilled to dive into the Hasselblad X2D vs Fuji GFX 100 II comparison. As a photographer who’s spent countless hours with both cameras, I can tell you they’re absolute powerhouses in the medium format world. Whether you’re shooting fashion, landscapes, or commercial work, these cameras deliver jaw-dropping image quality. Let’s break down how they compare, from design to performance, as if we’re chatting over coffee.
Table of Contents
- Introduction
- Hasselblad X2D Vs Fuji Gfx 100 II Comparison
- Comparison Table
- Design and Build
- Sensor and Image Quality
- Autofocus Performance
- Video Capabilities
- Lens Ecosystem
- Software and Workflow
- Real-World Usage
- Build Quality and Durability
- User Interface and Customization
- Future-Proofing
- Decision-Making: Which Should You Choose?
- Final Thoughts
- FAQ
- Alex Jr.
Introduction
Medium format cameras are the go-to for photographers who crave unmatched detail and color fidelity. The Hasselblad X2D and Fuji GFX 100 II are at the top of this game, each with its own strengths. I’ve used both in various scenarios, and I’m excited to share my insights. By the end, you’ll know which one might be your perfect match.
Both cameras push the boundaries of what’s possible in photography. In this article, I’ll cover their design, image quality, autofocus, video capabilities, lens ecosystems, software, and real-world performance. My goal is to help you make an informed decision based on your shooting style. Let’s get started!
Hasselblad X2D Vs Fuji Gfx 100 II Comparison
Comparison Table
Here’s a quick look at how the X2D and GFX 100 II stack up:
Aspect | Hasselblad X2D | Fuji GFX 100 II |
Resolution | 100 MP | 102 MP |
Sensor Size | 44 x 33 mm | 43.8 x 32.9 mm |
Weight | 725 g | 900 g |
Autofocus | Phase detection | Hybrid (phase + contrast) |
Burst Shooting | 3.3 fps | 5 fps |
Video Resolution | 4K at 24, 30 fps | 4K at 24, 30, 60 fps; 6K available |
Lens Mount | Hasselblad XCD | Fujifilm GF |
Weather Sealing | Yes | Yes |
Viewfinder | 3.76M-dot OLED | 9.4M-dot OLED |
Storage | 1TB internal SSD, CFexpress B | Dual SD, CFexpress B |
Design and Build
The X2D and GFX 100 II are built to impress, but they cater to different tastes. The X2D has a sleek, magnesium alloy body that feels premium yet lightweight at 725 grams. Its ergonomic grip makes it a joy to hold for long sessions. The Scandinavian design is minimalist and functional, which I absolutely love.
In contrast, the GFX 100 II is heavier at 900 grams, giving it a robust, tank-like feel. Its weather-sealed body is perfect for harsh conditions, and the extra weight adds stability, especially on a tripod. Both cameras are weather-sealed, but the X2D’s portability makes it my go-to for travel. If you need a camera that feels indestructible, the GFX 100 II delivers.
The X2D’s lighter weight is a game-changer for handheld shooting. I’ve carried it on long hikes without feeling weighed down. The GFX 100 II, while solid, can feel bulky for smaller hands. Choose based on whether portability or ruggedness is your priority.

Sensor and Image Quality
When it comes to the Hasselblad X2D vs Fuji GFX 100 II, their sensors are a key talking point. The X2D boasts a 100MP back-illuminated CMOS sensor, while the GFX 100 II offers a slightly higher 102MP sensor. In real-world shooting, the resolution difference is negligible—both deliver stunningly detailed images. The X2D’s sensor excels in low-light conditions, producing cleaner images at higher ISOs (64-25600, expandable to 125-51200).
Hasselblad’s color science is legendary, and the X2D lives up to it with natural, true-to-life tones. I’ve found its colors need minimal editing, which saves time in post-production. The GFX 100 II isn’t far behind, with Fuji’s film simulations adding a creative edge that’s perfect for artistic projects. Its dynamic range is impressive, capturing every nuance in highlights and shadows (ISO 80-12800, expandable to 40-102400).
For studio work, the X2D’s color accuracy gives it a slight edge. But if you love experimenting with color profiles or shoot in varied lighting, the GFX 100 II offers more flexibility. Both are phenomenal, so it’s about what fits your style.
Autofocus Performance
Autofocus is where these cameras diverge significantly. The GFX 100 II uses a hybrid system combining phase and contrast detection, making it fast and reliable, even for moving subjects. I’ve used it for portraits and wildlife, and it locks on quickly, even in low light. It supports face and eye detection, making it versatile across genres.
The X2D relies on phase detection autofocus, which is solid but slower, especially when tracking fast-moving subjects. For static subjects like landscapes or studio setups, it’s more than adequate. I’ve never had issues shooting still life with it. If action photography is your thing, the GFX 100 II is the better bet.
Both cameras handle low-light focusing well, but the GFX 100 II’s hybrid system gives it an edge in challenging conditions. Hasselblad has been improving the X2D’s autofocus via firmware updates, but it’s still not as advanced as Fuji’s system. Consider your subjects when deciding.
Video Capabilities
For video, the GFX 100 II takes the lead. It shoots 4K at up to 60fps and offers 6K recording, which is fantastic for high-resolution projects. Features like F-Log and F-Log2 make color grading a breeze, appealing to serious videographers. I’ve used it for short films, and the results are cinematic, with internal fan cooling preventing overheating.
The X2D is more limited, capping at 4K at 30fps with 10-bit 4:2:2 recording. It’s still capable for basic video needs, but it lacks the advanced features of the GFX 100 II. If video is a small part of your work, the X2D is fine. But for hybrid shooters, the GFX 100 II is the clear winner.
The GFX 100 II’s dual SD card slots and CFexpress B support make it easier to manage large video files. The X2D has a built-in 1TB SSD, which is great for storage but less flexible for video workflows. Video shooters should lean toward the GFX 100 II.
Lens Ecosystem
Both systems offer high-quality lenses, but their ecosystems differ. Hasselblad’s XCD lenses, designed with Schneider Kreuznach, are optically superb, with primes and zooms from 21mm to 135mm. They’re sharp, with beautiful bokeh, but they come at a premium. I love the XCD 38V for its versatility and the XCD 90V for portraits.
Fujifilm’s GF lenses cover a wider range, from 20mm to 500mm, including primes and zooms. They’re also excellent, often more affordable, and Fuji’s lineup is expanding rapidly. Third-party options from TTArtisan and Viltrox add more choices at lower price points. If you need a telephoto like the GF 500mm, Fuji’s system is unmatched.
Your existing lens collection might sway your decision, as Hasselblad and Fuji lenses aren’t interchangeable. Consider future lens needs, as Fuji’s broader selection might offer more flexibility.
Software and Workflow
Software integration can make or break your workflow. The X2D pairs with Phocus, Hasselblad’s proprietary software, which excels in tethering and color management. It’s tailored to Hasselblad’s color science but can feel less intuitive than other options. I’ve found it reliable for studio work but not as user-friendly for quick edits.
The GFX 100 II works seamlessly with Capture One, a favorite among professionals for its speed and customization. It also supports Adobe Lightroom and Camera Raw, though some features are limited. If you’re already using Capture One, the GFX 100 II integrates perfectly, streamlining your workflow.
Both cameras support tethered shooting, but the GFX 100 II’s compatibility with industry-standard software gives it an edge for commercial photographers. Choose based on your preferred editing tools.
Real-World Usage
I’ve used both cameras in various scenarios, and each shines in different contexts. For family photography, the GFX 100 II’s autofocus is a lifesaver, especially with moving subjects like kids. Its hybrid system locks on quickly, even in tricky lighting. I’ve captured sharp, candid moments with ease.
For landscape photography, the X2D’s lightweight design and intuitive interface make it my go-to. Its color accuracy means less time in post-processing, letting me focus on composition. I’ve carried it on long hikes, and the weight difference is noticeable compared to the GFX 100 II.
In commercial work, the GFX 100 II’s versatility stands out. Its fast autofocus and video capabilities are perfect for dynamic shoots, like fashion or product photography. The X2D is still capable but might require more setup for certain scenarios.
I’ve also spoken with other photographers who share similar experiences. One landscape photographer loves the X2D for its portability and color rendition, while a commercial shooter prefers the GFX 100 II for its speed and video features. Your shooting style will dictate which camera feels right.
Build Quality and Durability
Both cameras are built to withstand professional use, but they prioritize different aspects. The X2D’s magnesium alloy body is lightweight yet durable, with weather sealing that handles rain and dust. Its minimalist design and ergonomic grip make it comfortable for long shoots. I’ve used it in humid conditions without issues.
The GFX 100 II feels more robust, with a heavier, weather-sealed body that’s ideal for extreme environments. The extra weight adds stability, especially on a tripod, but it can be tiring for handheld shooting. Its build inspires confidence in rough conditions, like windy deserts or snowy mountains.
In terms of long-term reliability, both cameras are designed for professional demands. The X2D’s lighter build might appeal to travel photographers, while the GFX 100 II’s ruggedness suits those who push their gear to the limit.

User Interface and Customization
The X2D’s user interface is a standout feature. Its clean, smartphone-like design is intuitive, with a responsive touchscreen that’s easy to navigate. I can adjust settings quickly, even in the heat of a shoot. It’s a game-changer for efficiency.
The GFX 100 II has a more traditional menu system, which is functional but less modern. It takes some getting used to, especially if you prefer touch-driven interfaces. Once you learn the layout, it’s reliable, but it’s not as seamless as the X2D. For photographers who value speed and simplicity, the X2D’s interface is a major plus.
Both cameras offer customization, but the GFX 100 II goes further, with programmable buttons and multiple setting profiles for different workflows. I’ve set mine up for studio and action photography, which saves time. The X2D is less flexible but still allows basic customization.
Future-Proofing
When investing in a medium format camera, you want to know it’ll stay relevant. Hasselblad has a history of releasing firmware updates to improve the X2D’s performance, particularly in autofocus. Their focus on quality over quantity suggests long-term support for the XCD system.
Fujifilm is known for rapid innovation, regularly updating the GFX lineup and expanding the GF lens ecosystem. The GFX 100 II’s advanced features, like 6K video and hybrid autofocus, make it feel more future-ready for hybrid shooters. Fuji’s broader lens selection also adds longevity.
Both brands are committed to their medium format systems, so you’re safe with either. If you prioritize cutting-edge features, the GFX 100 II might have a slight edge, but the X2D’s timeless design ensures it won’t feel outdated soon.
Decision-Making: Which Should You Choose?
In the Hasselblad X2D vs Fuji GFX 100 II debate, your choice depends on your priorities. The X2D is ideal if you value portability, a modern interface, and exceptional color accuracy. Its lightweight design and intuitive controls make it perfect for travel and studio work. I’ve loved using it for landscapes and portraits where color fidelity is key.
The GFX 100 II shines if you need fast autofocus, higher burst rates, or advanced video features. Its hybrid autofocus system is great for dynamic subjects, and its video capabilities make it a hybrid shooter’s dream. If you’re already invested in Fuji’s GF lenses, it’s a no-brainer. For action or video-heavy workflows, it’s my top pick.
Try handling both cameras if you can—ergonomics play a big role. Also, consider your lens ecosystem, as Hasselblad XCD and Fuji GF lenses aren’t interchangeable. Both are incredible tools, so you can’t go wrong—just pick the one that aligns with your needs.
Final Thoughts
The Hasselblad X2D and Fuji GFX 100 II are both phenomenal medium format cameras that elevate your photography. The X2D offers portability, a sleek interface, and unmatched color accuracy, making it ideal for stills and travel. The GFX 100 II excels in autofocus, burst shooting, and video, perfect for dynamic or hybrid workflows. Whichever you choose, you’re getting a tool that delivers exceptional results. Happy shooting!
FAQ
- Which camera has better image quality?
Both deliver outstanding image quality, with the GFX 100 II having a slight resolution edge (102MP vs 100MP). The difference is minimal, and both produce stunning results. Choose based on color preference—Hasselblad for natural tones, Fuji for creative flexibility. - Is the X2D’s autofocus good for action photography?
The X2D’s autofocus is improved but not as fast as the GFX 100 II for tracking moving subjects. It’s great for static scenes but less ideal for action. The GFX 100 II is better for dynamic shooting. - Can I use my existing lenses with these cameras?
Hasselblad XCD lenses work with the X2D, and Fuji GF lenses work with the GFX 100 II. The systems aren’t compatible with each other, so factor in your lens investment. - Which is better for video?
The GFX 100 II is superior, offering 4K at 60fps, 6K recording, and F-Log for grading. The X2D is limited to 4K at 30fps, making it less versatile for video. - Is the weight difference significant?
Yes, the X2D is 175 grams lighter, which matters for handheld shooting or travel. The GFX 100 II’s weight adds stability but can feel bulky over time. - How do their software ecosystems compare?
The X2D uses Phocus, which is great for tethering but less intuitive. The GFX 100 II integrates with Capture One, offering a smoother workflow for most professionals. - Are there enough lenses for both systems?
Fuji’s GF lenses offer a wider range, including third-party options. Hasselblad’s XCD lenses are excellent but more limited and pricier. Consider your focal length needs.
I am a photography enthusiast turned blogger, sharing my passion and expertise on this blog, "CallofPhotography." Growing up surrounded by nature, I developed a love for capturing moments through my lens. After studying Fine Arts with a focus on photography, I launched my blog to share tutorials, gear reviews, and my own photographic work. Through engaging storytelling, I invites readers to join her visual journey, inspiring and empowering photographers of all levels worldwide.